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Making customers feel good about themselves, by making them feel smart, builds a positive brand image. Avoid these 7 mistakes that hurt your brand. Read More
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Imagine that the HealthCare.gov web site was flawless on the development site, and concentrate on the design. See how the design is causing its own problems. Read More
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The healthcare.gov web site launch has been disastrous. Here are 5 real takeaways for small business owners and entrepreneurs launching their own web site. Read More
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Is brand research and strategy work cost justified? How much should you spend on branding research and brand strategy work? Read More
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There are three different and important target markets that should be considered for every web site design project: your ideal audience, Google, and you! Read More
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Tom Chappell of Tom's of Maine talks about their giving back policies and how being good can be good for your brand and business. Read More
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Even if your business is not unique, a unique brand identity can help professionals such as lawyers, CPAs, financial planners and consultants. Read More
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Demystifying the logo design process. A behind-the-scenes look at rebranding the Maine Merchants Association into the Retail Association of Maine. (video). Read More
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Mayors, councilors, governors and presidents can inspire citizens. They represent and promote a region to outsiders. They become the face of a city or state. Read More
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Your web site appears to be having little effect on your business, but it's helping or hurting you more than your analytics may suggest. Read More
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