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The vernacular of Google advertising can be pretty daunting.

If you’re like most small business marketers, you’ve got a lot of stuff on your to-do list - and figuring out this maze of PPC, CTR, etc. doesn’t rank high on your priorities.

But you know you need to get your message to your market Read More

Yesterday I was thinking of calls-to-action (CTAs) for a new Facebook Ad campaign I wanted to run, and I caught myself wondering why I was starting from scratch again.

I mean, I’ve created and analyzed a ton of Facebook Ads. Why don’t I have a set of formulas I can go back to? Read More

What kind of personality does your Facebook Page have? Is it considerate and extroverted, or obnoxious and demanding?

In honor of Facebook’s 10-year anniversary, Wishpond is releasing this fun and colorful infographic. We’re taking a look at some of the most recent statistics from Facebook Pages Read More

Dazzling first impressions are far more important than substance, not because the world is shallow (although it is) but because you can’t sell to someone who won’t walk in your front door.

And in the blogging world, your front door is your blog title... Read More

Ok, you’ve got your social media marketing in action. You’ve built your leads through super awesome social media contests, coupons, and free email-gated content. Your Likes are up, your email list is massive. Now what?

That’s where email comes in. Read More

Today I wear the hat of a critic. I will give you my honest (somewhat educated) opinion on seven Facebook Ads, and give you a few takeaways from each one to take back to your own Ad Campaigns.

If you’ve read all of the best practices and techniques of Facebook Ads, but want to know what they Read More

Social marketing company Wishpond took an interesting approach in analyzing successful Facebook pages, comparing their character traits to those of humans in an infographic.

Wishpond says successful pages must be visually oriented, considerate, demanding, & extroverted. Readers: Anything to add? Read More

Want to know the tips, techniques and best practices you need to use to create a great call-to-action for your Facebook Ad?

Unsure if your call-to-action is converting as well as it could be? Well worry no longer.

In this article I’ll show you the top 7 Facebook Ad tips, techniques & best... Read More

In 2014, take your blog persona to the next level. Put your own personality - or the personality of your business - into your blog.

A blog persona is something that makes you different from your competitors. This can be a tone that runs throughout your posts, an informality (or formality) that.. Read More

Have you struggled for conversions, balked at the click-through-rates and decided the ROI wasn’t worth it for your business? Well hold on for just one second. If you haven’t already, head over to part one of this two part series and then come straight back, because we’ve got some targeting to do.. Read More