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Shauna Miller’s fashion blog, Penny Chic, is the doing the impossible: Making Wal-Mart a purveyor of fashion. Read More

Being proactive in dealings with customers, and having the internal culture to permit it, allows retailers to procure new customers, and keep old ones, who have become frustrated with the products they use, and companies that sell them. Read More

Through blogging,Lululemon has created a most enviable image for itself. It has associated its brand perfectly with yoga, self-esteem empowerment, and living a healthy lifestyle. By staying clear of professional sports, it has become the face of health and wellness for real people everywhere. Read More

Social media and networking tools like Twitter and Facebook have created the ultimate real-time customer relations experience.Some merchants may look on with horror at the ease in which complaints can spread virally, but if you know how to deal with them, they can become great p.r. opportunities. Read More