One of the key steps to a successful inbound marketing is finding your buyer personas. Find out how to research your personas from our latest blog post.
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Inbound Marketing: Identifying Your Buyer Personas and How to Market to Them
Posted by Xen under Online MarketingFrom http://xen.com.au 2913 days ago
The Stacking Effect - Digital Marketing Strategy
Posted by Xen under Online MarketingFrom http://xen.com.au 2922 days ago
SMAC stands for Social, Mobile, Analytics, Cloud. Let’s look at SMAC’s components in more detail and how you can use them to obtain information on your customers’ preferences and buying habits and put it to good use.
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HubShots Episode 21: Interview With Ryan Bonnici
Posted by Xen under Online MarketingFrom http://xen.com.au 2948 days ago
Episode 21 of HubShots – the Unofficial Down Under HubSpot Podcast is now available. In this episode we interview Ryan Bonnici, Marketing Director for HubSpot Asia Pacific.
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Should You Supplement Your Qualifications with Squared Online?
Posted by Xen under Online MarketingFrom http://xen.com.au 2951 days ago
Squared Online is a digital marketing course accredited by the CPD and provided via the Home Learning College. It's also fully endorsed by Google. Here are five ways that your professional life could benefit from such a course.
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The Best and Worst Tools For SEO
Posted by Xen under Online MarketingFrom http://xen.com.au 2954 days ago
We’ve put together a list of a few tools we think you’ll find useful to help you decide which are the best tools out there for improving SEO. We've also listed the worst tools. For instance, Google Disavow which may potentially be harmful to your site's page rank.
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3 Ways to Improve Video Marketing in 2016
Posted by Xen under Online MarketingFrom http://xen.com.au 2957 days ago
Cisco have predicted that, by 2019, video streaming will account for 80% of all internet traffic. Demand Metric, alongside Vidyard, have discovered that video marketing converts better than all other types of content. So as a marketer, can you afford to ignore video marketing? Here are three ways y
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Interesting Reading: Mobile & Social Engagement
Posted by Xen under Social MediaFrom http://xen.com.au 2968 days ago
Smartphones present the marketing world with a great challenge: to be highly optimised for small devices and interactive for engaged mobile users. Over the past few weeks we’ve been sharing some informative articles and blog posts on our own social channels which highlight the importance of social
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HubShots Episode 15: 300 Days
Posted by Xen under Online MarketingFrom http://xen.com.au 2985 days ago
Episode 15 of HubShots is now available – the podcast I co-host with Ian Jacob, especially for marketing managers where we discuss HubSpot tips and tricks, inbound marketing topics and content marketing strategies.
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HubShots Episode 14: Improving Focus
Posted by Xen under Online MarketingFrom http://xen.com.au 3003 days ago
The latest episode of HubShots is now available – the podcast I co-host with Ian Jacob, especially for marketing managers where we discuss HubSpot tips and tricks, inbound marketing topics and content marketing strategies.
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Is It Time for an SEO Health Check?
Posted by Xen under Online MarketingFrom http://xen.com.au 3004 days ago
A poorly performing site can seriously affect your bottom line. Sites that don’t load quickly as left just as swiftly and have been proven to affect profits negatively. However, that’s just one part of an overall bigger picture, so let’s have a look today at what a site audit involves.
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