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As an SEO, nothing is more disheartening than losing a client to a company that you KNOW is not going to do a good job. This happens all the time, unfortunately because people simply don't have the knowledge to separate the wheat from the chaff. This post is the first in a series to help the novi Read More

Plenty of research has shown that Google Instant has pushed query length further down the long tail of search. That said, are their differences in how Google Instant is affecting B2C sites vs. B2B sites? Netvantage Marketing takes a closer look. Read More

It can be hard to rank well on Google in competitive industries. With blended search results, sometimes Google's listings become almost ludicrous. Here's a case study on how a steel distributor has been forced to compete with online gamers, the music of Michael Bolton and mail order protein bars Read More

Ever wonder how the traffic from individual Facebook posts or Tweets are behaving on your site? Here's a quick tip on how you can track these social media marketing tools in Google Analytics. Read More

Ever notice that more and more Google searches are providing Google map results with local businesses? Ever wonder why one location ranks above another? This post delves into the reasons why one restaurant is outranking another in Lansing, Michigan, and can provide some valuable ideas for how to improve your own rankings in local search Read More

If you've never experienced a drop in search traffic, it's very easy to do irrational things very quickly. Here's a quick step by step to diagnose issues that you need not panic about Read More

It’s amazing how much trust we place on our healthcare providers to be honest when dealing with our medical bills. This post provides some practical tips to arm you with the know how to spot some of Read More

“Mañana.” It will wait until tomorrow. There are times when it is so tempting to tell yourself that, and actually believe it. But that's just not how things get done. Read More

What is sales 2.0? Technology? The integration of technology? Jeb Brooks takes a look at the topic. Read More

So many small businesses start blogs, only to fizzle into mediocrity, or even worse, stagnant pages that haven't been updated in years. If you're looking to start, or simply revive your blog, here are some good pointers. Read More