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Printed marketing materials can seem like a dying medium in an era dominated by technology, but respondents to the 2011 American Shopper Study, conducted by researchers at the University of Cincinnati and the market research firm BrandSpark International disagree. Nearly 80% said signs remain an im Read More

These days, apps take a lot of the guesswork out of the equation. In the palm of your hand, you can find the cheapest gas and the best Italian food in town, translate whatever that native is saying and book your car, your flight, your hotel and whatever else you need.

With that in mind, here are Read More

Exhibiting at a trade show can help you get new leads, sell your products or services and even meet potential partners. It’s a great way to showcase new product launches, find new channels of distribution and meet important industry players.
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You use mobile apps. So do your customers, and your staff. It’s only logical that your business could benefit from its own mobile app, too.

Or is it? Read More

Disconnecting from your business to take a real vacation (that doesn’t involve logging onto your laptop, checking email or following up with staff and key clients on the daily isn’t an easy feat, but it may be more important to your long-term success than an “always on” mentality. Read More

Marketing is key to business growth. I’d argue it’s one of the most critical factors since whether you’re selling the coolest products or offering killer services, if consumers don’t know you exist, you’re not going to be in business for very long. There are many ways to create buzz, including one, Read More

With a new school year nearly upon us, it seemed like a good time to brush up on some basics to ensure that your B2B marketing plan is A+ material.
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Understanding the value of those first precious months between parents and newborns, Branson has established a perk precedent. Is Branson generous? As a philanthropist and a boss, he certainly qualifies, but it is not mere generosity that is driving this ambitious entrepreneur’s decisions. Don’t be Read More

How do you build this type of awesome, connected company? You delegate.

You might think being hands-on in every part of your business is best for your company’s growth, but the truth is the secret to scaling is letting go and focusing on the parts of the business you do best. The more you delega Read More

More than 75% of small business owners surveyed by the Direct Marketing Association say email marketing is considered an “important” aspect of their marketing strategy. While email marketing campaigns can be a cost-efficient way to reach a broad audience, the high volume of promotional emails hitti Read More