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The value of a genuine customer review is more than ever. Get this, 88 percent of people online say they trust online reviews written by other consumers as much as they do those which come from personal contacts, according to BrightLocal local consumer survey. Getting positive customer reviews can Read More

What are the biggest mistakes companies make evaluating & purchasing customer experience software?

If you’re considering customer experience software, avoid making these grave mistakes about the most common blunders companies make when purchasing CX software. Read More

A stat from Gartner reveal that organizations that prioritize the customer experience generate 60% higher profits than their competitors. Needless to say, it’s a tough challenge to understand all the factors that contribute toward a great customer experience, and leaves one wondering about how to f Read More

Father’s day is around the corner and there’s a lot already going on. But there are two things which I absolutely love about father’s day. Firstly, the special treatment that I get from my kids and secondly, the heart melting and intelligent ad campaigns from big and small brands. So, here are 10 s Read More

Even though mobile has surpassed desktop traffic but mobile web is still does't match up with that of desktop when it comes to faster webpage rendering. Accelerated Mobile Pages or AMP is an open source project by Google that intends to make the mobile web faster for the users. AMP page results ope Read More

Healthcare sector is more competitive than ever. In such a scenario, if you being a healthcare marketer don't know what metrics are important to improve your campaign, the results can be really terrible. here are 5 marketing metrics you should track for evaluating and improving results. Read More

In a time when content holds supreme importance, not making a content strategy for your brand or business is not an option. To assist in creating a good strategy for your online business, it is necessary to keep yourself abreast of the latest trends which is possible with top content marketing blog Read More

Measuring the ROI of your local advertising campaigns isn’t always easy, but it is worth the time. The five strategies here are not all but certainly the most essential ways of measuring your local advertising campaigns to ensure they are worth the cost. Read More

Google AdWords has announced that it is going to discontinue social extensions from December 10, 2015. AdWords Social extensions are the ad extensions that appear along with your ads in search and display networks and show the total number of followers on your Google+ page. Read More

“Television ad sales are going to lose value in an increasingly digital world,” states Interpublic Group’s Magna Global. Magna Global Predicts That TV ads will lose their value in the coming years. Marketers need to rethink and re-evaluate their advertising budgets and strategies, as digital ad spe Read More