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What are your most valuable traffic sources? How would you go about figuring it out? What is last touch attribution and why can it be dangerous? What value has a repeat visit vs a new visit?
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Over at We Blog Better, Nick Stamoulis poses the question Does Your Company Really Need a Business Blog? He outlines 3 challenges that are real difficulties for small business. Do the advantages outweigh the problems? Read More

Keyword research is an all too often under-appreciated aspect of SEO. This post lists 6 common keyword research mistakes that are easy to make and could be holding back your SEO. Read More

In the fog of marketing experts you find online, there are some stand outs and Seth Godin is definitely one. Here are 10 of our favourite posts from just the last few months to get you started:

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If You Won't Listen to me, Listen to Google. I’m so sick of hearing about PageRank and misleading advice given to beginners in SEO you wouldn’t believe it. So I was very happy to see a Google post: "Beyond PageRank: Graduating to actionable metrics" Read More

The use of social media for connecting with customers is increasingly essential to every business. It is not so easy to find really good advice on how to make the best use of the Internet and social media platforms. So these four posts this week are a goldmine. Read More

OK, so I've worked-on or managed well over 100 SEO campaigns over the last few years and a common trend I've noticed is that many small business clients don't really understand how choosing the right keywords affects and defines an SEO campaign and what it takes to deliver results. Read More

What makes a start-up fundable? This talk by Angel List co-founder Naval Ravikant gives great insights. If you might seek funding for your business, this video will help you understand how investors think. Read More

Google+ is in its final testing phase before going fully public. Most commentators seem to agree that this time Google's social media efforts put them at the races and that Facebook will have something to think about. What does Google+ offer? Read More

In 2010, more than 88.6 million Americans watched online video on an average day (up 32%). Online video has been touted as "The Next Big Thing" for years, without necessarily delivering. Here are a few trends we think mean that its time to get serious about Online Video Marketing: Read More