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As marketers, we’re all too willing to accept tips, shortcuts or advice and treat them like gospel. We're always looking for “what” will work, without asking “why.” Gord Hotchkiss, dives deep into B2B buying psychology, highlighting all the game-changing wrinkles of the market's decision process. Read More

When it comes to website design and messaging, almost everything you read encourages testing. You don’t see the same enthusiasm for experimentation in SEO. Why is that? Some SEO testing ideas and interesting outcomes of already performed SEO experiments.
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A great SEO strategy means clean on-page optimisation, solid architecture, lack of dead links and of course no more thin and duplicate content.
Find out how you can optimize your website so that in the end you provide value to your visitors.
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Today, more than ever, people are looking for information online about the biggest news. Check out this article to find out how you can leverage newsjacking and be the authority they are looking for.
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By now, you may have been presented the option to upgrade your Google Analytics account to Google Universal Analytics.
If you haven't yet decided to make the change, here are 6 new features from Universal Analytics that will help you make up your mind.
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The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more. Read More

The SEO industry has largely ignored the human element in the past, but as we evolve and the product (search engines) becomes more sophisticated, the importance of a brand being human cannot be underestimated.
How do you go beyond SEO and marketing to make legitimate, relevant, human connections a Read More

The Content Marketing Campaign Strategies we provide clients, typically lay out the details of a three-month plan covering one complete content marketing campaign cycle. Check out an easy content marketing campaign process that you can customize for each client, based on their needs, audience, budg Read More

If the SERPs are a zero-sum game, where drawing a click in one place takes it away from another, how are ads influencing organic click-through? Read More

In 2014, with Google’s search results pages being randomly filled with different types of listings, it is close to impossible to predict what will catch the reader’s eye.

That is precisely why we have just performed a CTR study to bring to light the distribution of clicks between Google search r Read More