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Brand advocates are better advertisers than even the most strategized and marketed advertising plans specifically made for your business by agencies. Brand Read More

The best example of how web sites affect the health industry is the Kaiser Permanente’s Medicare health plan website. The web site has been a benchmark site for four straight years, exceeding excellence in MedicareWebWatch certification standards according to HealthMetrix Research Inc. Here are the Read More

Customer support is an integral part of every business. You need to interact with your customers, to support their needs, and to provide them answers. More often than not, these important interactions happen in the call center, and therefore should be given the proper attention and investment. Read More

Whether the selfie move was indeed a planned marketing ploy or not, one thing’s for sure, Samsung deserves an Oscar for Best Marketing (even if that doesn’t really exist). Read More

The improvement of customer experience can be achieved not only through enhancing customer service support but also through understanding the data gathered via Read More

Small businesses can monitor their customers without too much effort. We have noted three simple ways for any small business to oversee their client base. Read More

That’s it! I hope you have learned from my 3 simple tips for B2B social media marketing techniques. Don’t hesitate to share what works on your company as well, post them in the comments section below! Read More

Managing finances of a business can be stressful, especially if it’s tax season. For small business owners, keeping up with every receipt, invoice, and payments made throughout the year seems like a headache. That’s why it’s a critical for an owner to be organized and prepared with financial record Read More

When a customer or potential customer seeks for support or makes an inquiry that is the opportunity for a business to show that they have more to offer than just physical goods or services. Based on how much customers love them, here are the industries that spend the most time on customer service: Read More

Data and research outsourcing is a trend nowadays. But before you jump into the bandwagon, here are some FAQs which can guide you in understanding what it is all about. Read More