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There’s a wealth of market research out there about today’s customer—from the communication channels they prefer to how they rate each industry’s customer experience. With so much information available, how do you know which statistics to really hone in on? Allow us to help you out. Read More

Big data has the most massive and singular impact on social media analysis and has become a challenge for organizations to make sense with what these can mean for them and how it can help acquire further leads, conversions, sales, and ultimately profit. Read More

In an ideal world, every customer service outsourcing interaction made between businesses and clients would result in glowing reviews and satisfied customers. Read More

Twitter has recently launched an upgrade to its analytics tool, allowing marketers access to very useful information about their audiences. Read More

Outsourcing services is one of the innovations in modern business that has had the most profound effects. It has let business scale faster and safer. At the same time, it has also created a lot of opportunities for the provider in terms of jobs and other positive markers. Read More

Keep your business database in perfect shape by employing efficient data cleansing processes.Data cleansing, as the term suggests, is exactly that—a database cleaning process that involves the removal and/or correction of “dirty data” from said database. Read More

To achieve social media success in 2015 and beyond, marketers must understand their audience, their behavior towards different social media platforms, as well as how these platforms have evolved throughout the years. Read More

The finance and accounting department typically focus on getting the numbers right, since it’s their utmost priority. However, customer service training shouldn’t be overlooked entirely, as this can further improve a business’ operation. Read More

You might have seen how reporting and analysis are used interchangeably. While both areas are part of web analytics (note that analytics isn’t similar to analysis), there’s a vast difference between them, and it’s more than just spelling. Read More

Not only is it used for marketing and promotions, social media is also a great tool to use to provide excellent customer service. However, which social media platform should you use? Read More