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Never underestimate the value of an email. Email marketing has proven itself again and again to be the one marketing avenue that consistently brings in the highest conversions for companies all over the world. Read More

For over a decade now, the fundamental unit of content marketing has been the blog post. Your post may be a block of text, an infographic, or a listicle about memes, but the underlying structure is the same. A regular cadence of posts to the company blog is the foundation of most content marketing Read More

Back in March 2016, we launched our first e-book – a business process automation guide to help people automate the work they didn’t need to do.

Within one day it had generated us over 1,000 leads.
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Your blog readers visit once, and then vanish for all of eternity. Sound familiar?

Getting a steady stream of visitors to your blog can be a challenge. This means that once you get a visitor, you want to do everything possible to keep them on your site and then entice them to come back for more. Read More

As a marketer, you probably have to do a million different things every day.

Catching up with outreach emails, keeping your social feeds updated, manipulating SEO data, coming up with content ideas…
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Customer service is difficult at the best of times, but customer support can easily become a nightmare for both your customers and your team.
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Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey. Read More

But the best products are built with the market in mind – and product marketing brings that dimension long before anything gets put on a shelf. Read More

Recent elections have hogged the headlines due to their rhetoric and their politics.

However, one consistent theme across both the Trump victory and the Brexit success was their use of advanced marketing techniques.
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The iconic actor Mark Hamill delivered a moving keynote talk at Content Marketing World, touching on his early love of comic heroes, the gratitude he feels toward fans, what it was like to reprise the role of Luke Skywalker in Star Wars: The Force Awakens, and his new show called Pop Culture Quest. Read More