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Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through when trying to figure out the focus of your SEO strategy. What’s more overwhelming is that’s just one search. Read More

Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I can measure — and now that keyword densities are mostly gone, I find it slightly less rewarding during the process (though equally rewarding via the outcome). Read More

I’ll never say you need to hire me or anyone else. If your goal is to reach more customers/clients/patients in the local search results, you may or may not benefit from a third party. I often tell clients and others that they should farm out as little of their local SEO as possible.
Still, if yo Read More

Efficiency is vital for startups to scale and survive. To be efficient you have to document your processes to make everything repeatable and scalable. Read More

Check out what happened in search today, as reported on Search Engine Land and from other places across the web. Read More

Not so long ago, websites were purely used to deliver product and services information to target customers…

But they have morphed into a point-of-sales platform where businesses leverage their website for sales. Selling products or services on websites has become de rigueur and most businesses h Read More

Does your Instagram account need a boost? Have you gone months or even years without ever analyzing what’s working and what’s not? You’re not alone. An Instagram audit might not sound like the most fun and exciting thing in the world, but it can help you out tremendously and uncover some interestin Read More

It’s no secret that most Super Bowl advertisers see a surge in search volume on and immediately following game day. What is not so well known is how much of a bump advertisers can gain by releasing their ads, or ad teasers, as is increasingly common this year, ahead of Super Bowl Sunday. Read More

When sales decline, don't get stuck in a rut. Restructure your business strategy to close more deals. Read More

Scaling customer success requires the right timing and combination of people, process and technology. Learn how to scale your customer success team. Read More