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The Gap, once famed for its funky TV commercials, is promoting its new line of denim wear not on television but on Web advertising and social media. The new ad campaign, titled “Born to Fit,” includes no TV commercials and places a greater emphasis on Web advertising and social media — Facebook, specifically — than any effort in the retailer's his Read More

I've just read a really interesting article in PR News about how listening to and engaging in social conversations online is the key to customer relations success. I totally agree with the argument and am constantly telling my clients that tapping into potential and existing customers' 'thinking' is one of the most powerful pre-sales tools you can Read More

The Socialnomics-Social Media Blog has compiled a comprehensive list of stats from all kinds of sources to prove that "Social Media Is Bigger Than You Think." Watch the video after the jump. Read More

While the corporate world continues debating the business value of social networking tools such as Twitter or Facebook, their use within the corporate walls continues to proliferate, where they are now migrating from marketing to HR, particularly for employee recruiting. Read More

With the increase in the number of people using social media to help increase their online presence some have said there will be less of a need for search engine optimization (SEO), but at the SES San Jose conference this week the assessment was that SEO is not dead. Read More

The use of social media tools in the workplace can help businesses to collaborate more effectively with clients and their own staff members, a public relations expert has claimed. Read More

I was recently asked by Duncan Alney from Firebelly Digital on a recent Hoosier PRSA blog post to detail how I balance client interaction with social interaction in the social media realm. Here is the question: “BTW Kyle - perhaps you should share with those that don't know - how you balance client and your own social media interactions. I kn Read More

OTTAWA - An index that represents business confidence in Canada was relatively flat in July, suggesting a degree of economic stabilization. But small- and medium-sized businesses aren't cheering the end of the recession just yet, said Ted Mallett, chief economist with the Canadian Federation of Independent Business, which puts out the monthly `` Read More

BOSTON, MA -- 08/06/09 -- In the newly released report, "BI for the SMB 2009: How to Slash Cost and Empower the Business User," Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that 99% of top performing organizations were able to deliver business intelligence (BI) to their employees in a self-service, non IT-assisted capacity, helping i Read More

Small-to-medium sized businesses have benefitted from the Federal Government's stimulus packages, registering a profitable outlook for the first time since September 2008, a survey shows. Read More