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Google has announced that it is to rethink its social offering, Google+, in a blog post published yesterday.

Google+ has to this point been an integral part of the Google experience, with profiles required for all accounts for access to key services including Gmail and YouTube. Read More

There exists a grey area between what Google wants you to be doing, and what actually works on Google. And the primary area for dispute between the search engine giant is search engine optimisation, and in particular, linkbuilding. Read More

Marketing new site Search Engine Land created the infographic showcasing all the factors that are important to ranking well in Google, including some new factors for 2015. Read More

Using social media to boost SEO is an interesting tactic that doesn’t particularly work in the same way that traditional SEO does, but still has huge benefits.

Social media and SEO never used to go hand in hand. Only five years ago they were completely separate entities – you build backlinks for Read More

Wondering how to get more Instagram followers for your business? It’s certainly a skill worth knowing and a marketing avenue worth investigating for your business. Read More

Probably the most frequently opened browser tab for all website owners and digital marketers, Google Webmaster Tools is no more (kinda).

After nearly 10 years, GWT has rebranded to Google Search Console, a move that reflects the changing usage of the search engines’ product from website builders Read More

A few days ago we reported that Google had secretly been rolling out a Phantom algorithm that at the time the search engine giant kept under raps, yet thousands of webmasters noted as rankings and traffic fluctuated.
And we finally have some confirmation that the Phantom (as the secretive update w Read More

According to reports by NBC, Google has secretly unleashed a new phantom algorithm that has effected some of the largest websites online.
By analysing web traffic data (as well as reports from the websites themselves), it looks as though this new algorithm is targeting ‘how to ‘ content. Read More

What are Facebook Instant Articles? Well, Instant Articles is a new project rolled out by the social network giant today that allows publishers to publish directly within Facebook, instead of linking back to their site. Read More

Google has announced that it is to close the door on doorway pages in search results.
Doorway pages are landing pages on a website that are designed with the sole purpose of ranking in search results for a specific keyword to bring in visitors. Read More