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As we leave 2012 behind, we cannot help thinking that the term CRM recently celebrated its 30th birthday! Despite its age, Customer Relationship Management couldn’t be a more “current” issue. As the beginning of a new year is a time for reflection, we are also reflecting on what will matter most to Read More

In order to differentiate yourself from competitors and ensure your continued market dominance, you need to create a search strategy that’s based on multiple factors, including keyword trends, seasonality, localization, and consumer intent. Read More

Talk back: Are you four-C’ing the future of your software sales? Is a post-subscription future something developers and software companies will welcome?

Michael Ni is CMO/SVP, Marketing and Products, at Avangate. where he brings more 20 years of experience as a marketing and product executive in Read More

Smart marketing folks can sense change in the air and forecast what important trends will emerge in the new year. Here's a look at their predictions for 2013. Do you agree with them?

Though we cannot infallibly predict the future, we can look at the signs in the sky, check the direction of the w Read More

Software is not dead—it just needs another approach to selling. Avangate believes that the future of software is the SaaS and subscription distribution approach. The cloud has made it easy to distribute solutions, and Avangate enables flexibility in its customers’ business models in order to adapt Read More

The decentralization of software and services has greatly changed the way businesses need to approach and appeal to their customers' whims. Before, software vendors could work with distributors to get their boxes onto shelves and into customers' hands -- but when was the last time you went to Fry's Read More

As online businesses look for better ways not only to communicate with their customers but to communicate with sales staff and other associates, the cloud is becoming a bigger factor in their business practices. How can brands better use cloud systems? Read More

Social and mobile are already set to soar according to several experts, but one more area could see skyrocketing numbers in 2013. The cloud, which helps businesses operate both social and mobile options, could see significant growth from large and small businesses throughout 2013, says one expert.S Read More

Subscriptions as we know them today in technology are a small piece of what the software market will look like in the future, much like CD-ROMS became just one small aspect of the overall software market made up of CD/box delivery, downloads, and SaaS.
You may still be struggling to wrap your h Read More