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Do you have trouble keeping up with your email marketing goals? Change that this year. In this three-part series, we'll show you how. Read More

If you’re in need of inspiration and motivation (and perhaps a little holiday spirit!) for your holiday marketing campaign, take a look (or a listen) to this recorded slideshow. Read More

It’s a busy time of year for everyone, business owners included.

Small Business Saturday is next weekend, but don’t panic if you’re not prepared yet. This free downloadable action plan will tell you what to do now, on the day of, and even after the big day to follow up with new customers. Read More

Your job as a marketer is twofold: you need to create content that’s relevant with offers people want while designing your emails to be aesthetically pleasing.To give you insight on how to do this, we’ll analyze three example emails with help from User Experience Designer Jessica Ivins. Read More

Using images in your emails makes them more visually interesting and can even boost your sales, clicks and engagement while grabbing your readers’ attention.

But are you using them correctly in your campaign? Read More

Over half of email readers turn on images in the emails they receive. Surprised? Combine this with Email Marketing Reports’ study on how image-heavy emails can outperform the alternatives with the right execution, and you’d be right to think twice about sticking to your plain text, no-frills design Read More

Pam Foster, owner of ContentClear Marketing, has made her career in copywriting. “I really take a scientific approach to make sure I’m advising my clients with the latest findings on what really works best. There are always exceptions, but why not start with what has been tested and proven to work Read More

People can’t get enough of playing to earn points, win awards, challenge others and show off their skills. Some big brands are jumping on this bandwagon, and you can too, thanks to many new platforms that allow you to easily manage these types of games.

The benefit of long-term games is pretty o Read More

How do you know your emails are performing optimally? Are you happy with the amount of open and click-throughs you are getting?

Truth is, you won’t know if you’re getting the most you can out of your email marketing unless you do some tests. And you might find all you need is a new look that’s m Read More

Gamification involves turning something that’s not usually fun into a game. The idea is to create a fun and engaging way for your customers to interact with your company.

We’ll examine how games can help your business and how you can use email marketing to leverage your games. We’ll start off w Read More