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Email marketers are the authors of a very particular story: the story of their email's deliverability. This post lays out the important decisions you must make to ensure your message reaches the inbox and doesn't get filtered as spam.

Choose your own adventure for better email delivery. Read More

Tubmlr can be a powerful tool for small businesses trying to build their email lists. This posts offers some ideas for using the microblogging platform to hook customers with fun, engaging content and get them interested in your email campaign. Read More

A look at the benefits of split testing your subject line and what you can split test. Includes test results from split tests done by Tumbleweed Tiny Houses. Read More

While switching from names should never be done on a whim, there are some cases where a switch is completely necessary.

This change can hugely effect your campaign, so it’s vital to have some cautions in place. Read More

Just getting started with your email campaign and completely clueless about what to write?

Relax. Here's your answer. Read More

AWeber just keeps adding new templates, color schemes and layouts for email sign up forms!

Find one to match your site! Read More

Like most things in life, birthday emails can fall in a gray area. There are pros and cons to sending them, and it’s up to you to decide if they’re something that can work for your email marketing campaign.

But before you do that, you need to know what the pros and cons are. Read More

Email marketing can be incredibly valuable for business. But you need to ask yourself how it can be valuable for YOUR business.

Print out this worksheet and follow along; we’ll help you realize what you should focus on. Read More

“91% of email users subscribed to a company’s mailing list and then later decided they no longer wanted to be on that list,” an ExactTarget report stated.

But Maria Mountain’s Hockey Strong campaign is gaining subscribers over 6 times faster than it’s losing them. See how... Read More

If Facebook and Groupon had a love child, Facebook Deals is how you’d describe it. Now, let's see what it can do for your email campaign... Read More