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Inbound marketing is best, but if you just sit there and wait, you'll be out of business. Learn how this Software Retailer successfully shifted from inbound to outbound telemarketing lead generation. Read More
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We know that the spotlight is now focused on social media marketing, but we can’t obliterate the fact that email marketing usage will never come to the point of obsoleteness. Read More
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The challenge remains for IT companies to engage more prospects and increase their sales margins. But in a highly versatile and dynamic market, the challenge turns out to be more daunting than it initially seemed. Read More
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There are more benefits that you can get through from information technology and its tools. At least, here, you have an idea on what to do. Read More
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Businesses today should know more than just to implement digital marketing strategies. B2B enterprises, in particular, should go beyond content and focus mostly on the crucial aspects of their marketing efforts. Read More
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So there are few rules on how to become an influencer and this is constituted by 3E's; expose, engage and exhibit. Find out what each word means to social media and thought leadership. Read More
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Rejections aren’t really a good thing. For sure, marketers wouldn’t want to experience one since it shows one basic fact: rejections gauge how effective a marketer you are. Read More
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The examples cover most situations in B2B prospecting– from cold outreach all the way to requesting referrals. Here’s a few templates you can start with. Read More
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The tech market is as unpredictable as a tornado. One moment everybody has a general preference for a certain kind of product, the next they want something else. Read More
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Most companies nowadays focus more on promoting their products than one securing a steady flow of sales appointments. After all, it is the ability of setting these appointments that make revenue growth possible. Read More
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