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Think how successful business people got connections and built relationships in the 1940's, 1950's, the 1960's, the 1970's, etc. I'm talking WAY before we had Twitter, Facebook, YouTube, etc. etc. I'm talking way before computers. Hey, I'm talking even before Bill Gates was born!. To build success in business, you have to build quality rel Read More

Customer loyalty can certainly play a significant role in the long term success of any company. The true hallmark of a successful business is whether or not customers return to your organization time and time again, whenever they have a need for the particular type of product or service that your company has to offer. Read More

Everyone loves social media. That is not the issue. There is really one huge issue that keeps individuals from using social media and that is time. Time can be an ugly thing if you are not productive with the tools and time given to you. How are you productive and manage your time effectively? I use the four-touch point model. Read More

As more and more companies and teams are going strictly virtual, there are a whole new set of issues to consider and challenges to address. Using my own virtual social media marketing team as an example, I've identified a number of needs that require some kind of technology solution, but at the moment, we are “patchwork quilting” our tech infrastr Read More

Intuit announced on Monday that it has launched a community site for open-source developers to write open-source SaaS (software as a service) applications that enhance Intuit's own SaaS platform. Glyn Moody derides the move as "a rather feeble attempt to plug into the power of openness without really engaging with it," but this misses the point. Read More

In light of my post yesterday about fitting in with the competition— I wanted to make a list of 25 ways you could fit in with the competition and use marketing/design/communication the wrong way. There is a ton of this going on and it doesn't make any sense to me. Read More

Many web workers have their own blogs, which are usually shared with colleagues and clients. But a good professional blog is not just a matter of just setting up your blogging platform, typing whatever comes to mind, and clicking “Publish.” Most professional blogs would benefit from a well-planned content strategy. So, how do you develop one? Read More

The debate over the Employee Free Choice Act (read more here) has made many business owners think about the complicated issue of unionization. But what they are probably not thinking about are the numerous federal rules that govern labor relations for business owners regardless of whether or not their businesses are unionized. Read More

While dodging the rain in Vermont on vacation I spent some time thinking about our social media plans for the second half of 2009. In the first half of the year, we like everyone else, have been focusing on Twitter and Facebook. You cannot pick up a mainstream newspaper or magazine these days without some reference to Twitter and I expect that Twi Read More

In a previous post, Concentrate on Customers, Not Yourself, I mentioned service that might discourage or lose you a customer. Today, I'll relate customer service that made a very positive impression. Although this occurred at a fast food restaurant, the principle applies in any business, including your home business. Read More