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A few months back I ran a small Twitter contest in the hopes of getting some attention for my business Twitter account. This was my first time attempting a Twitter giveaway, so I wasn’t expecting a whole lot to come from it. My main goal was to learn a little about running a successful contest... Read More

Why go to all of that trouble and expense? You’re busy making the best product and offering the best service that you can. It says so clearly in the words and pictures you use to promote your business. Read More

Many a great plan for growth has succeeded or died due to the business owner's ability to manage his or her thoughts and feelings. No matter what is driving the growth, there are three questions to answer... Read More

What makes someone who would prefer to be an employee become a business owner? Well there are many reasons and I'm sure you will know some people who fit into these descriptions, do add others that I have omitted from this list... Read More

Over the past couple of months, I've been beavering away, writing for clients who simply “can't write” themselves. Now, I think everyone can write. It just comes easier to some folks than others. Just like juggling, cycling, running and singing. Some have a flair for it; others not so much. But eve Read More

As a business owner or manager, when someone comes to you with a problem, what's your first reaction? Sit down and tease it out with them? Determine what they are looking for from you? Read More

One of the jobs that I had early on in my career was that of Industrial Accountant in a sewage pump factory. One of my duties was to cost out new products in conjunction with the design engineers in advance of a new product being manufactured. Read More

Now, usually, the reason for a business wanting to target everyone is that they don't want to miss out on any section of the population that might want to buy their brand, but experience shows that we must focus on a primary target audience... Read More

Prevention is the best form of cure! This rule also applies when assessing a web application in terms of security risks or any potential to be hacked. Rather than adopt an ad-hoc approach, it's better to plan out a structured assessment... Read More

When tenders are submitted for business, the focus is in the main on cost. But is the lowest price always the best option? Does anyone actually benefit in the longer term? Read More