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Using social media doesn't mean innovation. The definition of innovation according to Peter Drucker is “...any change that creates an added dimension of performance”. Social media is a chance for us, marketers to step beyond the realm or our core duties and add some real innovation to the firm. Read More

For a single day at the end of May 2011, Ireland will have the attention of the world thanks to a visit by US President Barack Obama. PocketNative has organized a Twitter event called #IRLday to coincide with the President''s visit Read More

egistering on a forum will help you tap into what they're thinking. You can reply to their posts, give advice and solve their problems. There are now as many forums on the Internet as there are businesses... Read More

Quick question-where is your business going this year? How are you designing the next stage of your business? Read More

The Pomodoro Technique is a productivity approach that focuses on overcoming what many see as the biggest barrier to productivity, namely multitasking. Read More

I took up running recently and joined a club. Now, I'm pretty much hooked on it. Running has all the advantages one would expect: fitness, weight loss and general sense of well-being. Read More

By 2014 there will be more smartphones connecting to the internet than desktop computers, so what will this move away from the desktop environment mean for your business? Read More

Honesty is an integral part of business success. But when a business is in trouble, it can be tempting to exaggerate capability to get that next job. Exaggeration is fine - but only if it can be supported by capability once the job is underway. Read More

As a huge fan of South Park (I virtually see all mutual fans nodding); I'm always amazed at how on-trend they are with their episodes. A recent(ish) favourite is the one about how powerful your Facebook profile is... Read More

A major step towards recognising such behaviours is being ‘reflexive’. Although a strong buzz word in the world of education and facilitation, I truly believe this is a useful tool to have knowledge of in the business world also. Read More