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If you're in business you have one objective: to sell what you have for more than it costs. The greater the wedge you can drive between those two variables - sales/costs - the greater the return. Read More
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Social media is crucial to any integrated campaign; whether it involves email, phone calls, direct mail, etc. It provides a unique lead nurturing opportunity that cannot be achieved through any other means... Read More
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As a small business owner, you ARE your business. If you have ever seen any of the worldwide Dragon’s Den type programmes on the TV, you will observe that the dragons invest in the person behind the business as much as the concept itself... Read More
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We hear a lot of goal setting and, as a coach, this is one of the most common activities I do with my clients. So how could goal setting be bad? Read More
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Facebook's terms of service are pretty clear! Facebook pages are for businesses and Facebook profiles are for people. So why then have some businesses set up and persevered with a profile? Read More
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Ask anyone what they want in life and the chances are the replies will go along the lines of “to be happy”. Happiness is an emotional state and I can teach you how to be happy right now if you wanted... Read More
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Now imagine you were doing what you love doing ALL week. So much so, that the definitive line between workweek and weekend become blurred, and becomes simply a “week”... Read More
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Customer references are something that all businesses strive for. Customers who can be approached to say good things about your company. But shouldn't all customers be references? What are you doing to ensure they are? Read More
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This short guide to domain names looks at some of the things that may influence your choice of domain name for your business website... Read More
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Blog post shows you how to create an elevator pitch that will help you sell your business in the shortest possible time. Read More
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