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Business people are similar the way they go through their business day. Some will speed in, make a lot of noise, some will “arrive” and leave a lingering impression well after they have gone. So you could wonder which has the longer lasting impression Read More

Blogging is a very powerful marketing tool for your business. It takes time and patience to develop a successful blog and business owners need to be aware of this and make sure they do not let it detract from the need to develop their businesses in other ways Read More

People are starting to set up their own businesses and are getting back to basics in their own community as well as on a bigger scale and online. But what if you don’t know where to go with your idea or how to turn it into a business Read More

This is one of those phases that I hear way too often from online newbies. Here's my Top ten list of the 'quantum' of online marketing.. Read More

With the recent publicity of FaceBook and it’s new open graph businesses are scrambling to make the most of the worlds largest social network Read More

The competitive climate in all countries is challenging, so your campaign needs to be innovative if you are to stand out in a crowded market. “Innovative” need not necessarily mean wacky, extravagant or bullish, but it must strike a chord with your desired customer base.

Your campaign needs to be innovative if you are to stand out in a crowded market

Your marketing collateral may be the first contact a prospect has with your compan Read More

Interview with Australian Cathy Albanese who is a fitness instructor and the lady behind Ireland’s FITT Ladies Bootcamp. After only 9 months, they were nominated for the 2010 Pigsback.com Irish Enterprise Award Read More

As humans, it's in our nature to solve a problem. We're tuned that way. So if your product or service is seen as solving a customer's problem, you are halfway to the sale Read More

Xing.com's Bill Liao on what Internet entrepreneurs need at the Irish Internet Association’s Annual Conference held in Dublin Read More

The leaders of Ireland's IT sector lined up in significant numbers at the new Aviva Stadium on Tuesday 18th May to attend the launch of EuroCloud Ireland, the Irish branch of an European Cloud Computing organisation Read More