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Social media practitioners will tell you that the number of fans or followers that you have is irrelevant, numbers aren’t a good measure of how effective your campaign is and I’d have to agree. But if those numbers aren’t important what numbers are? Read More

On Monday 7th November Google announced its launch of Google+ pages for all, with a roll out to happen gradually over the next couple of days – although many had immediate access on the Monday. Read More

Owen Fitzpatrick is a psychologist, psychotherapist and hypnotherapist. He co-founded the Irish Institute of NLP with Brian Colbert in 2001 and as an international trainer of NLP, set up Owen Fitzpatrick International in 2010. Read More

While making New Year’s resolutions is not quite here yet, being in the final quarter of 2011 should leave many small businesses thinking about where they go from here in 2012. Perhaps one item up for conversation is whether or not to proceed with the company blog. Read More

Call me naive, or indeed a marketer who’s every marketers dream, but I love luxury. Since I was a kid I’ve always had a fascination with the luxurious, particularly in the area of cars and watches. Read More

t dominates 65% of US searches and 90% of searches in the UK but are we, as small businesses, taking full advantage of what Google has to offer us? How many of the following do you use for your website? Read More

Your blog is the perfect place for your business to demonstrate its personality, skill, trustworthiness and quality. By injecting your blog with personality, you will engage many more prospective clients. Read More

A new Export Co-Operative is coming together to reduce prohibitive delivery costs and create innovative opportunities for small firms exporting from Ireland. Read More

At Angel Marketing we were delighted recently to have won the award for marketing excellence. I'm going to look at why businesses and business people should enter awards and how to use them to help your business if you've win, or even if you haven't. Hopefully I will then follow my own advice Read More

In today’s Internet driven world, having a good SEO campaign is a necessity in order to market your brand and services online. Without a strong SEO plan, your company can be left behind in a short matter of time. Read More