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The API or Application Programming Interface is known as a group of software procedures and functions (referred as API calls). It can be executed by other software applications. API testing is used to test a collection of APIs that need to be tested as a system. Read More

If there’s anything I took away from another life-giving webinar with Chip Bell and Jamey Lutz, it’s that we live in an exciting, albeit gray time in providing expert customer service online. Read More

One of the most interesting business stories I’ve heard this year comes out of a small city in Australia called Hobart. I think you’ll find it interesting too, but maybe not for the reasons some do. Read More

Email marketing isn’t dead. In fact, it’s growing, which is great for the legal industry. Why? Because according to Signupto.com’s 2017 Email Marketing Benchmark Report, the legal industry has the second highest email open rate out of the 29 industries they evaluated.

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We are going to admit right from the outset that this post will seem self-serving. We are a company that provides a managed security service, so when we say what we are going to say you’ll think to yourself, “Well, sure. Of course that’s your opinion.” But, we’re going to say it anyway because it’s Read More

Every industry consumes digital marketing in a different manner and HVAC industry is no different. For HVAC marketing to work, you must ditch the yellow pages, postcards and direct mails. Read More

What does a typical software development project entail? It entails developing applications, databases and user interfaces. What are the requirements for a high-quality software delivery? You need a combination of best practices, tools and productive resources. Read More

If you administered truth serum to every company employee (aside from salespeople) and then asked them to describe the sales department, you’d likely hear words like “pushy,” “high maintenance,” “lazy” and “a bunch of prima donnas.” Read More

Cloud is a cheaper, simpler and efficient way to manage data and application compared to establishing and maintaining a data center. It provides agility, seamless integration with other systems, quick configuration and ability to scale (in no time). Read More

When the housing industry is bustling, home-builders become arrogant and instead of building something customers feel so committed to they don’t want to leave, they make themselves unfireable. This is an important principle for any industry. Read More