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Any business owner knows that time is not owned by us, ironically. There are moments that remind me of what drives my company. Those moments, collectively, are what really sustain me when time is not my own. Read More

Some of the misconceptions I’ve run across in starting my own business and through the course of helping other entrepreneurs build their brands. Read More

There are a lot of factors to consider before applying a blogging formula to your own efforts. I won’t bore you with the details, but I will say, it’s complicated. Read More

Seven years of consistent blogging have helped my search engine rankings tremendously. As a result, we receive internet leads daily. There is a slight downfall, however, and that’s simply filtering through the myriad of spam leads. Read More

Many businesses are gleaning insights into this years’ activity in order to plan for 2017. If you haven’t done so yet, include Google analytics with this evaluation. The results may be surprising. Here are a few revelations from the Strella Social Media traffic reports. Read More

This past election serves to reminder that the way we vote – and the honorable, but mostly deplorable announcements of our preferred candidate – is a personal choice. Everything about this election was personal. And, as such, should probably stay that way. Read More

It’s been our experience that those businesses who struggle with social media ROI are not leveraging it correctly. We’ve developed this list of common social media mistakes in order to help businesses actualize the benefits of social media. Read More

The reality is that many companies are not positioned to lead and, because of that, they alienate their best customers… their employees. Perhaps that’s why entrepreneurship is at an all-time high. Read More

The summer Olympic Games in full swing in Rio. And, while I don’t have a keen interest in watching, I do find it interesting how these athletes prepare for the games. The principals athletes employ to train for the Olympics could be carried over to how we ‘train’ for life. Read More

Custom audiences have a few ways to target users, but for those trying it for the first time, I recommend the option to import a customer list. It’s simple – users import an email list and the ads are served only to the people on the list who have a Facebook account associated with that email addre Read More