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Outsourcing social media management is of great value to a small business that may not have the in-house resources to create an effective presence, but that doesn’t mean we can do it alone. It absolutely must be a partnership in order to actualize the results outlined in the strategy. Read More

The sales funnel -and social media’s role in this process including acquiring leads, converting leads and securing a sale. Read More

I believe the best way to make your LinkedIn profile stand out is to write a strong summary. A LinkedIn summary is what gives pop to your profile - this the area where your personality can shine. If I had to recommend a formula for a summary, it would be to: personalize, humanize and summarize. Read More

Content Shock is only going to get worse. To ensure content is seen and interacted with, businesses will need to find creative and effective ways to share content on the web. Read More

Having a strong website is critical for making a great impression on the online consumer. However, its content is not updated frequently, which can limit success in terms of Search Engine Optimization (SEO).

This is where a blog can really help. Read More

If Facebook reach is a concern and you have an established page and audience, you may be well-suited for this option! Read More

The challenges of a small business owner are abundant. Yet, many of us wouldn’t trade our job for the world. I can only speak for myself and it seems like a good time of year to share why I love my job. Here are three things I’m thankful for as a small business owner. Read More

Pricing a service-based business takes some examination because there are a lot of factors to consider. If I can offer any expertise to those starting a service-based business or for those who are uncertain if they are on the right track, this blog is it. Read More

Are you using social media only to find that the leads aren’t pouring in like you anticipated? The fact is, there are a myriad of factors that could be at play. While social media is a great communications tool for businesses, it can’t cure a bad website, poor business operations or misguided marke Read More

For some, LinkedIn is just an online rolodex or resume site. Yet, unknown to many, LinkedIn is actually a B2B powerhouse used by a vast network of influential decision makers. Learn to leverage some essentials for your small business. Read More