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I recently finished Launch: How to Quickly Propel Your Business Beyond the Competition by Michael Stelzner. My verdict: Yes, go for it. Read More

Too many professionals see social media tools as this separate thing, as something that will make them magically win business and customers... Read More

How many times do we ring 0800 lines and while we battle through the 56 options provided, at some point we hear the glorious Your call is important to us... bla, bla bla? How many take this seriously? If you really mean it though, here're three basic steps: Read More

Yesterday I attended Dan Zarella’s “Science of Social Media” Webinar, where he demystified plenty of assumptions in social media marketing effectiveness.

Here are the 5 facts that surprised me the most. But before I continue, a couple of caveats: Read More

Even though a few rumors started on Friday, August 12thm, the big news hit on Monday 15th. Yes, Google boutht Motorola Mobility for approximately 12.5 Billion. From last Friday until today (almost five days) our social media monitoring software pulled 346,229 mentions (and counting) about the Googl Read More

When most professionals think about social media, brands like Starbucks, Coca-Cola, Old Spice, Best Buy among others come up in their minds. It makes them believe that this is a B2C world... Read More

What does your company do? and How can your products or services help customers? are two basic and crucial questions for any company. The way they decide to answer them will make a HUGE impact (positive or negative) in the short and long term... Read More

Brands and companies spend millions every year in a quest to achieve awareness and transactions. They do it basically by crafting campaign after campaign. Some of them will yield better results than others of course. Here's the BIG question (and problem) with the saviour campaign approach: Who is m Read More

There's a very simple way to build a listening platform in which you can keep track of all important conversations. All this can be done in less than ten minutes! I made this short video on how you can customise Hootsuite.com to make it work for you as a true listening station, ensuring that the ma Read More

A few weeks ago we shared a video with valuable tips on how to listen to your LinedkIn network, then we wrote about three deadly mistakes to avoid. Today it's time to unfold opportunities you've been missing on this phenomenal business platform..... Read More