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Fear is the lone barrier almost every product and service has to overcome in order to succeed. I came up with a list of fears for our services that can hopefully inspire you to work on your own service offer. Read More

By now, most of you know that LinkedIn is an indispensable business platform. Many people go the extra mile by using it to connect with professionals and stay in touch but, how many use LinkedIn as a listening tool? How many take the time to read and understand what's going on in their own business Read More

When companies aim for awareness they are mainly looking for attention: How can I get people to acknowledge my brand, product, service?. The problem with that approach is that it limits the view and results by having the company/ brand in the center or stage with as many people as possible watching Read More

What do professional mourners, Japanese best-men-for-hire and many companies have in common? What's wrong and what wolud be a better angle? Read More

In the video Jimmy shares: How he started and what he did do for a living before Wikipedia, Why his first two-year attempt failed, The uniqueness of Wikipedia, What can you learn about how Wikipedia is being used? My question: "Do you see an ad-supported Wikipedia in the future?" Read More

The power of a Like is so big that it was replicated in many other sites. It went even beyond social media platforms and now you can see Like buttons in almost every web page (Especially since now, what you “like” appears on your Facebook stream giving brands, stories and people more exposure) Fina Read More

Many things are scarce in this world but I’m sure that “attention” is one of the scarcest resources of all at the moment.
Brands and companies believe that this new online world is about more and more campaigns. It’s not. Really? Read More

Last year we brought you the first Free Social Media Summer Twist where we helped a few lucky companies by producing fresh, actionable social media ideas for them. This Year we are back with more free strategies, simply enter your details to be in with a chance to be selected Read More

Companies thinking about getting more exposure and views would certainly be interested in getting more people to subscribe to their channels and also increase the amount of repeated visits. Here's a video to achieve that... Read More

We read a lot of blogs here, not only to learn from others, but also in an effort visualise the patterns in other people's recurrent content and figure out their strategy. Read More