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Basically triggers are “event” based and autoresponders are “time” based. To better understand the difference between auto responders and triggers let me describe what autoresponders do. While conventional automated emails (autoresponders) adhere to newsletter sign-ups and orders, trigger sends ema Read More

There are many advantages of triggers and uses you may not have believed of yet. For example, you can have the most latest version of your newsletter in a new subscriber's mailbox within moments of them becoming a new client. This is essential because if they just joined they will be interested to Read More

It is the analysis of different forms/versions of the one email to see which one performs best. Different forms are sent to a small part of the list or to the test group (if you have one) and the performance of each form is measured. Only one variable is changed in the email during one test to see Read More

For example, if you create one promotional email and send it out you may get a good response or it could not get the response you expected. However, you could get even better response for the mail you sent if you sent an A/B split test email. You might be thinking what an A/B split test email is? Read More

Taking into consideration the present trends going on the Internet,we can conclude this fact that Internet of today is no doubt more than the term as it used to be before. We all use it for different purposes. Starting from the on line encyclopedias to social networking and revenue generation, Inte Read More

Don’t get me wrong. Social media is great, and you should use it in your marketing if that makes sense for your business. But you should not put it ahead of email marketing. Read More

This year, Richard Kirk and his team at Performics have been advising clients to invest in a content strategy as a means to rank well. Drawing from across 2012 data, Kirk has shared Performic UK's results in an open assessment of team performance. Read More