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Success in social media is, in large part, about attitude. To grossly oversimplify, if you have a negative attitude about social media and/or you are wildly introverted, there’s a good chance you’ll suck at social media. Read More
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"Consumers want to know about products that are relevant and of interest to them. What consumers don`t like is being interrupted with ads that have no relevance to their needs or wants.” Read More
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There’s no doubt that digital media has altered the PR landscape forever. Given this reality, what does the current world of PR and corporate communications look like? Read More
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In this week’s edition of the digital literacy series we examine the power of social relationships – what makes them possible, why they’re powerful and important and why they matter to businesses. Read More
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Content is key – that fact remains unchanged. With the majority of people armed at every waking moment with a camera phone, newspapers have access to news and stories they wouldn’t otherwise cover. Read More
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What do businesses need to know about social media and their company’s intranet? What are the benefits? If a business is relatively new to using social media on its intranet, the most important thing to know is how to keep it simple. Read More
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It is often said, “When you don’t pay for the product, you are the product.” This is absolutely true of Facebook – our personal information is the product being sold to advertisers. It’s like an admission fee to get all the fun of Facebook. Read More
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Companies that are in heavily regulated industries like oil and gas have special challenges. One of the biggest I’ve seen is the mindset change required to move from a reactive to a proactive stance. Social media, the digital world, demands proactivity. Read More
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When you want to do a gut check on consumer opinion, there’s nothing like a quick focus group to tell you what you don’t know. Read More
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Nowadays a good website integrates with the social web and is a powerful syndication engine. To grossly oversimplify, you want your website and workflow to spread your message as far and wide as possible. Read More
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