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Regardless of how easy you find the process of writing email marketing, this check list of simple but tragic email errors will help you make sure your email marketing campaigns always hit the mark. Read More

You know the feeling you get when you’re standing on the edge of a precipice? It’s old-school FEAR and your body is working out whether it should fight, or take flight. When you presented with a great opportunity, do you fight or do you flee? This is a post with admissions of failure, but also triu Read More

Online audiences won't read your content at first. They'll scan it to work out if you're really going to help them. Here are some clever formatting tricks to help you turn scanners into customers. Read More

Social media is sexy but email marketing is the most effective way to get people to your website. Learn some tricks from this real life case study on effective email marketing. Read More

Google has changed its ranking algorithm again and its taken the focus off keywords. So it's time to stop writing content around specific phrases and start focusing on building a tribe around your business. Read More

This handy check list will help make sure your marketing copywriting hits all the right buttons – just like a professional copywriter! Read More

Conversational copywriting used to be niche style. Now it’s the norm. Find out why, where to use and how to write it. Read More

Do you automatically choose the most expensive option? Me neither. I'm also wary of the cheapest. Here are some reasons why some copywriters cost more than others. Read More

This interview with copywriter Glenn Murray, from Divine Write, picks his brains about how important brand personality is and how to get it. Read More

There is always some confusion about whether I am a copywriter or a copyrighter. Jacqui from Mark My Words Trademark Services gets the same confusion so she's setting the record straight! Read More