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We’d all love our product or service to appeal to everyone but you’re living in a fool’s paradise if you think that’s possible, or that it’s good marketing. Trust me when I say that the right words into the right ears will get your much further than taking a megaphone to a crowd of people.

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One of the most effective ways to gain new customers is to give your product away. For free. Now while that might seem counter intuitive, giving away your product can actually be more beneficial to your bottom line than discounting.

I am going to to share the benefits of giving away yo Read More

When you start your own business you have to be confident and at some point between believing in your idea and putting in the hours to make it work, you have to make some decisions about who your message comes from. Will it be “me” or “we”?

You know that you’re the only one making all the wheels Read More

Testimonials let you show off the good side of your business I mean, let’s be realistic here. I’ve never seen an iffy testimonial published and I expect you haven’t either but even so, testimonials show some proof that you’ve solved real problems for real customers. And that’s what makes you more c Read More

Copywriting 101 says: Pitch your marketing message at the right level, matching the education and vocabulary of your audience.

Now unless your target market has specific language needs (like being under 5, or super clever university boffins) your marketing copywriting should be aimed at a high s Read More

Twitter has been around since 2006 and the language of tweeting and hashtags have pervaded the social norms. I will put my hand up and admit that I just didn’t get Twitter when I first dipped my toe in. I got the hang of it though and I’ve never looked back! This list of Do’s and Don’ts should hel Read More

Marketing videos are a fantastic way to create original and shareable content and right now, they are ranked really well by search engines. But more than the SEO benefits, a good marketing video will help you to engage with potential customers that don’t want to read all about you. Read More

There are a swag of business productivity tools available and here are my top 7. The ones I simply couldn't run my business without. Read More

If you want your sales and marketing will be really effective you have take a leaf out of the Detectives’ manual (yes there is one). You have to profile consumer behaviour and find out what makes your customers tick. Find out what they are really looking for when they make that final purchase decis Read More

Lack of budget is no reason to skip the market research for your marketing activities, so here are 12 low cost ways you can gain some insight or check your assumptions. Read More