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Let’s cut right to the chase, students are hard to market to. They want your promotions and products, but they have made it very clear they do not want to hear from you. Read More

We know that the back to school season is second only to Black Friday-Christmas for many marketers. But do you have a handle on why you should look at it as a ginormous opportunity? Read More

In the wake of data breaches at Target, Sony, Neiman Marcus, and eBay, consumers are becoming more wary of how their personally identifiable information is being collected and used. Consumers have a good reason to be cautious; data security is a growing problem. Read More

Retailers must be sensitive to customer concerns about security, particularly around their personally identifiable information and financial data. As we discussed on Friday in my post, Ramping Up Your Omnichannel Experience to Maximize ROI, as retailers expand into e-commerce and mobile transaction Read More

Retailers need to make smart choices when selecting third-party vendors. While differentiators like price, customer service, reporting, and extra functionality often play into the decision making process, many retailers do not think about the impact their contracts with third-parties may have on th Read More

There is no doubt that the omni channel marketplace would not exist today if it weren’t for the evolution of technology, but it is undeniable that human behavior and psychology have played a role in the evolution of omni channel as well. Read More

Knowing your own demographic and seasonal shifts in product interest from your customers can also give you valuable information that you can apply to your focus market. Read More

Unlike Groupon or other types of daily deals, offering a ticket promotion to specific consumer groups does not dilute brand integrity. For example, an exclusive deal for teachers is perceived as a “thank you”, rather than just another discounted ticket. Offering exclusive discounts can actually str Read More

Throughout my time in the Business school, I learned many things about marketing, finance, accounting, management and even some computer sciences. While all these topics are different, one thing my professors always seemed to bring up, regardless of the class, was the importance of LinkedIn. Read More

It’s the little things that matter to shoppers- and that are going to set you apart from your competition when you’re all basically offering the same product for the same price. Read More