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Target may be the first brand I’ve seen that is successfully engaging its customers across every major social media channel as part of one cohesive back-to-school campaign this year. And that is quite an achievement. Read More

When we talk to our customers about marketing to military personnel, one of the things that we point out to them is how effectively the military community uses, well, communities. Read More

I love events, I love planning for a conference. I love the logistics, the strategy, and most of all, I love being at the event itself talking to everyone that comes by our booth or table. What I don’t love about an event is not feeling prepared. Or worse – sending my SheerID team without everythin Read More

Channel Marketing is such a specialized marketing challenge. I’m not a career channel marketer, I’ve only dipped my toe in that world with a couple of companies. I think in the world of all marketing professionals, the channel marketers are the ninjas. Read More

Last week Twitter announced the launch of Keyword Targeting for Promoted Tweets. If you currently advertise on Twitter using Promoted Tweets or Promoted Accounts, you already know that you can target your paid content by targeting by interest categories like... Read More

If there’s one thing you can count on in the magical world of social media advertising, it’s change. As soon as you’ve zeroed in on a platform, type of ad, and budget that’s working for you, you can bet that an algorithm is going to change, a platform will push updates, or the social media network Read More

Here’s the thing about Big Data. Thinking about it kind of makes my head hurt. Trying to wrap my brain around Big Data is like trying to visualize the scale of the universe or imagining how many millions of bacteria are living in my kitchen sponge. Read More

Discounted academic software. You sell it. Students need it.

Reaching the student market should be simple, right? Think again. It turns out 66% of your target market doesn’t even know they’re eligible for academic discounts on software.

Don’t panic, we’re here to help. Read More

There is a right way and a wrong way to get college students on your website and filling virtual shopping carts with very real products. Which way are you doing it? Read More

The truth is, most companies are either downright failing at reaching college students, or are doing it so inefficiently that it’s a terrible experience for the student, and a worse ROI on their marketing efforts. So how do you do it? Read More