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The way we communicate with others has changed forever. Ten years ago, none of us were using Facebook, Twitter or LinkedIn to further our missions or reach out to our stakeholders. Read More

So you want to offer a military discount? Good for you! A military discount is not only a great way to show your support for our troops, it’s also a smart way to grow your business and reach new customers. We’ve got some more effective tips to help you spread the word about your awesome new discoun Read More

Communication between different departments inside your company is important to the health of your business and equally important is the clarity of communication between yourself and your client. Read More

A business that offers a military discount makes a definitive statement to our men and women in the service. It gives them a sense of being appreciated. That appreciation can translate into a lifetime of patronage. Not a bad thing. Read More

Marketers have to walk a fine line when Earth Day, Breast Cancer Awareness Month, and Veteran’s Day roll around. You want to participate, create mutually beneficial partnerships, and support causes you truly care about. You don’t want to seem like you’re using a cause to manipulate your customers i Read More

According to a report from Coupons.com, “digital coupon users shop more frequently and spend more heavily, at almost 50% more annually, than the average shopper.”

If you aren’t immediately trying to figure out how to uptick your coupon code use on your website, you might be in the wrong business Read More

Picture if you will, a circle…
If you do it right: A Pay-Per-Click lead, or a click-through an ad, or a search after a mention in a press release becomes a new customer.
If you do it right: A new customer becomes a loyal customer.
See the circle? Now let’s get a little more comple Read More

I didn’t go to any cool concerts this weekend. I didn’t discover a talented underground artist. Instead, I started a new playlist inspired by some basic social media do’s and dont’s. Read More

All of these brands do a great job of summing up their reason for pinning on their page in 11 words or less, and making sure every board and pin relates back to that mission statement. So what is your mission statement? Read More

Joining Pinterest ASAP seems like a no-brainer for marketers, doesn’t it? But before you jump on the bandwagon and request an invite, let’s take a minute to think this through. Is Pinterest right for you and your brand? Read More