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Did you know that when SheerID asked over 2,000+ students, many of whom were polled in person, about purchasing software, not a single student said “I don’t own a computer.” Do you know how much money students are spending online? I’ll give you a hint, it’s in the billions. Read More

When your selling to a student online, the ability to verify that someone is a student currently involves faxing a proof of identity, a process that often will bring any online sale to a screeching halt. Read More

I’m so confident that this blog post will keep you on the edge of your seat that I’m going to start with the big finish. Drum roll please…

66% of college students are not aware they are eligible for student discounts on computer software. Read More

“It’s like building a relationship, the way you did with your husband. What did he do the day after your first date?” And just like that- A whole post about how a relationship one builds with a customer is kind of like the rules of dating. Read More

Companies of all sizes make the mistake of focusing too much on their product and not enough on their audience. As a marketer, we are supposed to be getting out of bed every day to solve a customer’s pain with our products, not create new pains. Read More

Most companies are either downright failing at marketing to college students, or are doing it so inefficiently that it’s a terrible experience for the student, and a worse ROI on their marketing efforts Read More

The art of asking for a referral and recommendation as part of the strategy and skill set within a marketing department needs to be developed. Recognizing your best customers, your early adopters, your super-users, and your best referrers with both official and unofficial rewards is really importan Read More

We all know that bringing in new customers is a lot more expensive than keeping existing customers, but the loyal customer relationship doesn’t fall off the turnip truck, it has to start with a new customer. Read More

Daily deals have been a social media phenomenon over the last couple of years. Though there’s been a mad rush for companies entering the category and a growing sentiment that daily deals have jumped the shark, that doesn’t mean there isn’t still a great opportunity for you as a small business owner Read More