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I’ve been intrigued about much of the publicity around Hoover’s Near Here offering. Apparently it’s an Iphone based application for a sales person to find new prospects close to them–wherever they might be. I’m certain this is the first of many new services that will be offered by organizations l Read More

Sales is about change–if we are successful with our customers, we get them to change, buying our products and services. But if sales is about change, why are so many sales people resistant to changing how they sell. Read More

Today, I was coaching a good friend on some sales calls. We were role playing the call, he was struggling with telling the customer who he was and what his company did (they developed and sold software products). He had the same problem I see many sales people have. We have been so indoctrinated Read More

Everyone recognizes the importance of coaching sales people, but it just doesn’t get done. In a survey of several hundred sales managers, we found sales managers “coached” their sales people 1 time per quarter or less! Based on this, a sales person is lucky if they get 4 coaching sessions per year. Read More

Before Jill kills herself or me, let me clarify things. SNAP Selling belongs on your desk–within arm’s reach. It should be dog-earred, book marked, highlighted, and annotated. SNAP Selling should be your daily guide and reminder about how to thrive in the new world of professional selling.
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Every sales person knows about following the money–at least from the point of view of who we call on at customers, we focus on people who have the money. But let me look at this from a slightly different point of view. Read More

As sales consultative sales professionals, we focus on solving our customers’ problems. We qualify customers by finding those with problems they want to solve, focus on identifying their pain and needs, then propose how our solution addresses those better than any others. And our competitors seek Read More

About 6 months ago, I started taking lessons in a couple of martial arts, Tai Chi and Kung Fu. It’s been a tremendously interesting and frustrating experience. Progress seems very slow, I feel as though I am still in the “Wax-On, Wax-Off David-san” stage. Can’t wait to get to the painting the fe Read More

I was having a conversation with close friend this morning. He was expressing frustration with a customer not moving forward on a particular deal. At the height of his frustration, my friend said: “We can have such a Monstrous Impact on the customer, why won’t they go through this Change?” Read More

First, I have to credit my friend John Cousineau with this title. It came up in a call we had recently. It seemed an appropriate, is slightly salacious, title for this subject.
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