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Every business owner asks how much it will cost them to hire someone to do PR, but they never consider how much time it will take to invest in PR. Read More

For advertisers thinking of playing around with social gaming in their digital budgets, here are some important things to consider. Read More

Even if you're starting the smallest of businesses and operating out of your home, you'll have to make sure you're covered by the right insurance. Read an overview of some types of insurance you'll want to consider, depending on the nature and scope of your venture. Read More

The principles that guide an elite athlete’s training can help you use your mental edge to pursue new challenges and succeed at everything you put your mind to. Read More

Based on groundbreaking proprietary research and one-on-one interviews with top brand executives, Christie Garton, author of Marketing to Millennials, identifies specific behaviors and attitudes common to this revolutionary group of consumers. Read More

A review of the crucial steps that business owners can take to ensure that their website redesign is successful and on time. Read More

I’ve been asked to speak at three different social media related events over the next few months and in each case I’ll be sharing my thoughts on the future of social media. But here’s the thing. I don’t plan to talk about social media – not much at least. Read More

With Apple and Google each approaching one million applications on their storefronts and more smartphones in circulation than ever, the gap between "search" and "find" is getting wider and wider -- and app discovery is becoming increasingly more important. Read More

Good content marketing starts with good lead generation. You’ve probably heard something like this before. But what is lead generation in the first place? Read More

It's true: Focusing on the franchise fee is foolish. That's because it's only one facet of the equation. Read why. Read More