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Twitter is being increasingly used to display the informal side of companies, and for some it has been a success. Should other firms consider a change in online voice, or even a switch to Twitter's advertising tools? Read More

If you want to put your company in front of as many potential customers as possible, be sure to read our list of the 10 most important directory websites where your small business should be listed. Most of them are free, and all of them will help raise your online profile. Read More

Advertising is not dead. But bad advertising -- the annoying ones that stalk you on the Internet or demand that you type a text message to opt-in to a pitch -- will soon meet a timely death. Story-driven ads, however, are here to stay. Read More

When you start a business, a lot can fall through the cracks if you’re not careful. Here are 10 things you absolutely should know before you launch your business. Read More

Guest blogging has become a technique associated with spam lately. Learn 5 ways that you can make sure that your guest blogging campaign is on the up and up, and improve your chances of gaining exposure. Read More

If you asked me what one of the biggest concerns small-medium businesses have when it comes to state taxes I would have to answer, it’s whether they “nexus” in states other than their home state. Read More

Business cards have a purpose as part of common business etiquette and as a simple and cheap way to pass out your contact info, but they aren’t a very effective marketing tool. Learn how to design a much more useful "info card" that customers and clients will want to keep. Read More

Now that there are a million advertisers on Facebook, it’s more important than ever to make sure that your ad gets noticed. The good news is that Facebook will provide Shutterstock images to advertisers for free! Read More

Unlike the coach of a football team, a business owner may not even be aware of all the positions that need to be filled on the website team. Here is a rundown of the key roles -- how many positions have you filled? Read More

Sales achievement levels have never been so far off target and the quality of selling skills are spiraling downwards at an alarming rate of acceleration – whose fault is it? Read More