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We recently posted an article on this very blog expressing our excitement over outreach; Why Outreach Is The Best Way To Promote Your Business. We were so excited, in fact, that we managed to leave out a chunk of the story: how to send an outreach message.

So we used the knowledge we had acquire Read More

Content marketing is one of the most widely used marketing methodologies. But as the industry grows and expands, it becomes increasingly difficult not only for companies to understand everything that content marketing entails, but to know what strategies are the most effective and efficient means o Read More

Reputation was once described to me as what people say about you when you’re not around.

The problem with this description is it implies that your reputation is determined by other people and what they say.

But this isn’t true, actually.

A more accurate definition is that your reputation i Read More

How to get noticed? This is the question every startup (and many businesses) want to know. It's difficult to get started from nothing, when you have no audience, no email list, and no reputation. But people do it. We know how we're doing it at Ninjaoutreach; primarily a combination of content marke Read More

On average, loyal customers are worth up to 10 times as much as their first purchase.

This is because a loyal customer comes back for more, often buying into upsells and cross sells.

Clearly, it pays to build a loyal customer base.

But how?

Believe it or not, building customer loyalty d Read More

When you're launching a crowdfunding campaign you have to remember that you're essentially asking people for money. In order to get people to give you money, you have to build trust. But how can you build trust with people who don't know you?

Certainly, it is difficult, but at the same time ther Read More

When we think about branding for business, we tend to consider only the most obvious examples such as our logos, names, perhaps the basic design and layout of our website. In doing so, however, we are neglecting all of the different customer interaction points through which we can establish our bra Read More

One of the most attractive things in a business is an effective, scalable marketing channel. Truthfully, it’s not nearly as easy as it sounds.

Exploring whether or not a channel can work for you takes work – a lot of it. Sometimes it takes months to really explore a marketing channel and decide Read More

Recently at NinjaOutreach we started offering services (if you’d like to learn more about what we offer, fill out this form).

I think for some people, this was a bit surprising:

Afterall, we’re a software business and a services component might seem a bit out of place.

I wanted to discuss Read More

Do you really have what it takes to run a successful content marketing campaign?

Sure, content marketing may sound straightforward: you just need to hire a writer, get someone to do outreach so they can spread the word about your content, send out e-newsletters, and take advantage of what social Read More