The title of this post may sound a bit bold, but I’ve personally witnessed three separate businesses dramatically impacted by their participati
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Could Groupon Save Your Business? : Marketing :: American Express OPEN Forum
Posted by ducttape under MarketingFrom http://www.openforum.com 5275 days ago
5 Ways to Profit for Free : Marketing :: American Express OPEN Forum
Posted by ducttape under MarketingFrom http://www.openforum.com 5275 days ago
Free is a great model; it scales very well for the end user. Problem is, a business built on free can have some real trouble making a profit, or in s
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SOBCon Founder Liz Strauss on Virtual and Concrete :: Duct Tape Marketing
Posted by ducttape under MarketingFrom http://www.ducttapemarketing.com 5276 days ago
Marketing podcast with Liz Strauss (Click to play or right click and “Save As” to download – Subscribe now via iTunes
Liz StraussMy guest for this week’s episode of the Duct Tape Marketing podcast is Liz Strauss, CEO and founder of SOBCon and author of the popular Successful-Blog.com. We talk about social media, of course, the upcoming SOBCon Conference in Chicago (April 30), and the blending of online and offline worlds – my current favorite topic Read More
Using Posterous to Dispatch Content :: Duct Tape Marketing
Posted by ducttape under MarketingFrom http://www.ducttapemarketing.com 5276 days ago
posterousBy now you’ve likely heard of the online content publishing tool posterous. If not, it’s billed as the dead simple place to post anything – just email us.
Anyone can set up a posterous site and add just about any form of content by simply sending an email to your account. If you want to create a blog, you can get started in about 2 minutes. Families and groups can create a site and start adding all manner of information and pictures without any technical know how at all. You can make your posterous site private if you like, get fancy with professional looking themes and create custom domains. The tool can easily act, as it does for growing numbers, (Here’s Steve Rubel’s Stream built entirely on posterous) as an online business hub Read More
Adding the Facebook Like Button To Your Site :: Duct Tape Marketing
Posted by ducttape under MarketingFrom http://www.ducttapemarketing.com 5282 days ago
Some pretty big changes are brewing over at Facebook and I’m working on a full coverage type of piece, but for today I wanted to jump in and cover one little change that makes some sense for you Read More
Is TweetUp Adsense for Twitter? :: Duct Tape Marketing
Posted by ducttape under Social MediaFrom http://www.ducttapemarketing.com 5285 days ago
I don’t often write about stuff that’s coming, choosing to stick mostly with stuff that’s here and practical now, but a service in public beta intrigues me enough to mention before it’s really off the ground and flying.
TweetupThe service is called TweetUp and the simplest way to describe it is to call it a search engine for Twitter with sponsored results. Now, before everyone on Twitter g Read More
My Road Warrior Toolbox :: Duct Tape Marketing
Posted by ducttape under MarketingFrom http://www.ducttapemarketing.com 5289 days ago
My friend Guy Kawasaki wrote an article recently about the tools he relies on when he goes on the road. I seem to be doing that quite a bit myself these days so I took stock of the tools that I’ve come to rely on to get work done when I travel and thought I would share them with you – got any you care to share?
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The Cobbler’s Children Must Have New Shoes :: Duct Tape Marketing
Posted by ducttape under MarketingFrom http://www.ducttapemarketing.com 5297 days ago
The title of this post borrows from the folktale about the cobbler who was so busy making shoes for his customers his own children went barefoot.
shoe makerOf course the parallel to small business is certainly relevant, although it goes beyond simply being too busy, often it is just matter of not understanding the importance being a model for your work. Do you set a good example by being Read More
The Best Place to Invest Your Marketing Dollar :: Duct Tape Marketing
Posted by ducttape under MarketingFrom http://www.ducttapemarketing.com 5298 days ago
Budgets for marketing are always tight, but these last few years, well, they’ve been stretched beyond tight.
marketing budgetSo, how do you decide where to invest the little money you have. Read More
marketing budgetSo, how do you decide where to invest the little money you have. Read More
How to Create a Killer Local Partner Team Program : Marketing :: American Express OPEN Forum
Posted by ducttape under MarketingFrom http://www.openforum.com 5299 days ago
Everybody needs a little help from their friends. Businesses large and small can benefit greatly from the partnering mindset, particularly hyper local
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