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The title of this post may sound a bit bold, but I’ve personally witnessed three separate businesses dramatically impacted by their participati Read More

Free is a great model; it scales very well for the end user. Problem is, a business built on free can have some real trouble making a profit, or in s Read More

Marketing podcast with Liz Strauss (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Liz StraussMy guest for this week’s episode of the Duct Tape Marketing podcast is Liz Strauss, CEO and founder of SOBCon and author of the popular Successful-Blog.com. We talk about social media, of course, the upcoming SOBCon Conference in Chicago (April 30), and the blending of online and offline worlds – my current favorite topic Read More

posterousBy now you’ve likely heard of the online content publishing tool posterous. If not, it’s billed as the dead simple place to post anything – just email us.

Anyone can set up a posterous site and add just about any form of content by simply sending an email to your account. If you want to create a blog, you can get started in about 2 minutes. Families and groups can create a site and start adding all manner of information and pictures without any technical know how at all. You can make your posterous site private if you like, get fancy with professional looking themes and create custom domains. The tool can easily act, as it does for growing numbers, (Here’s Steve Rubel’s Stream built entirely on posterous) as an online business hub Read More

Some pretty big changes are brewing over at Facebook and I’m working on a full coverage type of piece, but for today I wanted to jump in and cover one little change that makes some sense for you Read More

I don’t often write about stuff that’s coming, choosing to stick mostly with stuff that’s here and practical now, but a service in public beta intrigues me enough to mention before it’s really off the ground and flying.

TweetupThe service is called TweetUp and the simplest way to describe it is to call it a search engine for Twitter with sponsored results. Now, before everyone on Twitter g Read More

My friend Guy Kawasaki wrote an article recently about the tools he relies on when he goes on the road. I seem to be doing that quite a bit myself these days so I took stock of the tools that I’ve come to rely on to get work done when I travel and thought I would share them with you – got any you care to share? Read More

The title of this post borrows from the folktale about the cobbler who was so busy making shoes for his customers his own children went barefoot.

shoe makerOf course the parallel to small business is certainly relevant, although it goes beyond simply being too busy, often it is just matter of not understanding the importance being a model for your work. Do you set a good example by being Read More

Budgets for marketing are always tight, but these last few years, well, they’ve been stretched beyond tight.

marketing budgetSo, how do you decide where to invest the little money you have. Read More

Everybody needs a little help from their friends. Businesses large and small can benefit greatly from the partnering mindset, particularly hyper local Read More