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Creating video for blog posts, landing and other web pages has become an important way to communicate a personal message and showcase your brand.

While there are many ways to get started using video the key, I think, is to simply get started. So, while you may end up investing in HD cameras, Read More

Time is a funny thing – it’s the scarcest resource we are allowed to use. There are countless books, software programs and systems that aim to help us manage and control it, but for the small business there is a complex set of variables that come in to play. Read More

The web just keeps gaining significance in the world of small business and it’s no longer enough to think about your web site as your web strategy. Read More

Image: Deliver Magazine

A lot of people ask me what Duct Tape Marketing is. Usually Duct Tape Marketing represents one of the various parts they’ve come into contact with. Read More

I’ve been doing some strategic planning of late (something I do literally at 40,000 feet sitting in coach) and one of the things that I decided I had never done was articulate the values I hold for my organization. Read More

People don’t like surprise fees, don’t like being nickle and dimed, and don’t like to pay for shipping.

Simple pricing, bags fly free, give me a set of easy to understand options – that’s the world smart marketers live in today.

free shippingPricing your goods and services has actually become Read More

The world of traditional publishing has changed dramatically over the years and more and more publications are looking for ways to expand their coverage of small business as a way to pick up additional readers in this growing area. Read More

When it comes to green business practices there’s a long held notion that in order to adopt sustainable business practices you needed to make sacrifices, pay higher prices or receive lower profits. Read More

First came Black Friday, then came Cyber Monday, and now, on November 27th comes Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. (News coverage of the announcement) Read More

When asked to consult with a business, and challenged to make the biggest impact in the shortest amount of time, I always go to work on lead conversion first. Read More