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Inbound marketing, or being found, has certainly become the way of marketing promotion these days because let’s face it, broadcasting or outbound marketing doesn’t work, right?
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Towards the end of 2008, YouTube announced a change to the aspect ratio of the default player for the site. The standard ratio for online video had been 4:3, but the new player standard is now 16:9. Aspect ratio is simply an expression of the relationship of height to width. Something that is 4 to Read More

The ultimate quest of any organization or cause is to develop an army of committed fans, customers, employees, volunteers, or contributors. And yet, developing loyalty and commitment, the kind that makes people want to reach for their wallet and evangelize products and companies, remains a mystery Read More

QR codes may sound like something you might come across in an Ian Fleming novel or find discussed at the latest tech trend conference, but over the last few Read More

Nearly four in 10 U.S. Internet users (37 percent) who conducted an online local business search in 2009 ended up visiting the store in person, accord Read More

As a marketing or even simple communication tool voice mail is pretty dead. The telephone, a form of communication that has received only minor tweaks in the Read More

Thankfully most small businesses now realize that using a hotmail or yahoo address as their business email address probably doesn’t send the right message. Using an email address that matches the domain for your business website is absolutely a must, but some ISP hosted email can be a bit limited a Read More

Today’s business, regardless of size, isn’t limited by geography. The days of opening up markets with large scale expansions and trade agreements have gone by the wayside due to the borderless nature of the Internet. Now, anyone with an Internet connection can do business on a global scale. But, if Read More

Going green or adopting a proactive stance on sustainable practices has risen to the level of mainstream conversation in the same way that other business practices such as safety and training have. Read More

ccording to this entry in Wikipedia – A by-product is a secondary or incidental product deriving from a manufacturing process, a chemical reaction or a biochemical pathway, and is not the primary product or service being produced. A by-product can be useful and marketable, or it can be considered w Read More