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Websites have evolved significantly over the past few years and the expectations of both surfers and spiders is driving much of what it takes to make Read More

There’s something terribly alluring about learning you can no longer have something you want. Once someone says no or takes it away all you can think about is getting it, right. It’s one of the oldest tricks in the sales bag, but it just might be a strategy you should practice from time to time. Read More

I’ve said it here many times – winning high rankings in search engines is not that hard for local businesses. There are some categories of business that are very competitive and certainly require the investment of a high caliber SEO firm, but do it yourself type can do well if they focus on two act Read More

If the explosion of the web and social media has taught business anything it’s that you must put out tons of great content and be willing share, let others copy, use and otherwise exploit it your, not their, benefit. Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr. Read More

if you’re looking for a way to differentiate your business or products and create a killer competitive advantage you may not have to look any farther than how you delivery of your products and services. Read More

On the spectrum of really big marketing tactics, the email signature isn’t terribly sexy, but this little touch can say a lot about what you do and how you connect.

If you’re like me, you send a lot of email so why not make sure your email signature is working in the background for you. This doe Read More

Marketing podcast with Sarah Petty (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Sarah PettyThe term boutique is often associated with fashion or beauty related businesses, but it’s a concept that can apply to any business. Case in point is this week’s guest Read More

One of my long-term missions is to build a network of small business marketing consultants that are equipped to install the Duct Tape Marketing system and essentially bring an end to all small business struggles. Read More

Standard marketing CRM type practice suggests that you should create and supplement a database of customers and prospects with the idea that you build more and more information to use to help build deeper relationships and create additional selling opportunities Read More