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I wrote and article last week for AMEX OPENForum about appending your customer and prospect lists with social network data to create a much more complete picture of a prospect. My guess is that most CRM systems and software will bake this in as a standard feature by the end of this year if not already Read More

Peter Drucker famously wrote in The Practice of Management that the purpose of a business is to create and keep a customer Read More

Fairfield Inn & Suites by Marriott is giving a boost to small business owners in the U.S. with the launch of the Small Business Road-to-Success Challenge.

10 small business owners will be awarded 15 free nights for the sole purpose of traveling around the country to build their business. After three months of working through their own set business challenges, one small business will be awarded a grand prize of $20,000 by a judging panel that includes me Read More

Marketing podcast with Phil Libin (Click to play or right click and “Save As” to download – Subscribe now via iTunes

evernoteFor this episode of the Duct Tape Marketing Podcast I had the chance to visit with Evernote CEO Phil Libin.

Evernote is a simple service that allows you to track and store everything you want to remember and get it out of your “meat brain” and housed somewhere safe and trustworthy. About 9,000 people a day are joining the free version of this service that also syncs incredibly well with iPads and mobile devices. (GTD fans, funny David Allen story here Read More

Disqus is a global comment system that improves discussion on websites and connects conversations across the web Read More

There lots of ways to attract visitors to your web site, but the true measure of success is always conversion. When it comes to converting those visitors to subscribers, enrollments and buyers, one of the most effective tools is what is commonly referred to as a landing page Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr Read More

My new book, The Referral Engine – Teaching Your Business to Market Itself, ships next week so I thought I would share some of the key points via a slide show. Hope you grab something tweetable and, well, consider buying the book too :) – links to buy – Barnes & Noble, Amazon, 800-CEO-READ or Indie Boun Read More

Twitter seems to be headed down the path towards creating their own suite of apps. You might want to bookmark their media blog as it’s gotten pretty active. Last week brought the @anywhere platform for developers and this week they introduced a simple little tool that allows you to republish tweets like a screen grab Read More

Marketing, perhaps the most important function in a business, often gets pushed to the end of the to do list by whatever seemingly urgent needs that crop up during the day. To give marketing the attention it deserves you must make the practice a habit Read More