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As an aspiring marketer, there are a number of factors that must be taken into consideration when evaluating email marketing software. One of the most important of all is the feature set. This aspect is so critical because it determines functionality and capabilities you will have at your disposal. Read More

The spring season is currently upon us, but before you know it, the temperature will rise (to an almost unbearable degree in some regions) and summer will be in full effect. Are your online marketing efforts ready for the summer season? Read More

Use Earth Day as an opportunity to share your company's commitment to the environment or simply as another chance to engage with your subscribers and to promote relevant promotions for your company. Read More

It seems as if the beautiful graphics and hi resolution images that HTML email can deliver are no longer enough as email markers continue to search for new and more exciting ways to engage their subscribers. Read More

With the release of the new Ipad2 and the Samsung Galaxy Tab, more and more people are incorporating their tablets into their lives. Companies need to remember that their websites and email marketing campaigns are compatible to be seen and used for the tablet users, in order to avoid being ignored Read More