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With these 3 keys, a service-driven small business has the potential to succeed. Without these keys, no matter how powerful your marketing strategy, your business will not be sustainable. Read More

There are many “dos” in small business marketing. Here is my list of what not to do when launching a product or new item or when marketing an existing item. Read More

For your small business marketing strategy, placement should be considered equally important in regards to the 4 Ps of marketing. Here are three critical things to consider in your placement strategy. Read More

The effectiveness of your advertisement creative should be evaluated by how easy it is for a consumer to receive the key selling points that you are trying to communicate. Too many small businesses stuff ad creative with many of their key selling points. Fortunately, there is a more effective way Read More

How Taco Bell and Doritos are cross-selling their consumers and creating buzz around their brands and what this means for small business owners so that they can successfully adopt a similar strategy. Read More

Below are marketing strategies and tactics through couponing that will encourage your consumer to purchase higher margin items – something consumers will do if you help them, remind them, and sell them. Read More

Coupons are a great way retailers drive sales but not hurt margin, if done right. Don’t just give money away – implement these coupon marketing strategies. Read More

For the most part, the small business owner’s advertising strategy is correct but the means to achieve this strategy are not effective. Here is a simple trick to make each of your advertisements effective: Incorporate reasons for believing into the messaging in the advertisement. Read More

With a deeper look into coupon marketing, here are effective tactics for distributing coupons for your small business as well as ways maximize the ROI on the cost to drop coupons. Read More

Convenience is one of the biggest trends in big business today. All products and services are becoming more convenient. The catch is that this marketing trend has yet to trickle down to small businesses. Read More