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Fashion marketing is the use of current fashion trends to develop sales strategies. It's also the vehicle that delivered the concept of ‘sex sells’ to our doorstep. Women love it for the clothes; men love it for…well, you know. Read More

Don’t get tied up with red tape! Address these legal steps now in order to get your new business off the ground without any legal issues. Read More

Something is always better than nothing. Luckily, when you’re talking about advertising for a new business, you can buy a lot of somethings with almost nothing! Here’s how. Read More

In case you haven’t realized—the Internet isn’t going away. Every day, methods for using it to advance the global marketplace are developed and put in place. It’s time for you to join. Read More

Despite the large international chains, the independently-owned hotel still has a loyal following. Here’s how to keep yours competitive! Read More

By empowering your applicants and encouraging them to be honest and candid, you’ll be more likely to get the information about them that you need. A great interview is gauged by the contents that are derived from it. Read More

Placing the price tag on positions for your staff members can be just as challenging as determining the right price for your products or services. Like most tough business decisions, you’re going to have to hunt for another elusive equilibrium point. Make it more than cash! Read More

The movement of your products from Point A to Point B the right way is imperative to the success of your business. The channel of distribution of your products or services to your customers should be effective enough to ensure that sales are always going up. Read More

The customers of a business are what the business is really about. A happy and satisfied customer is a loyal customer. Here are some tips to ensure that you’re taking care of them. Read More

With the advancement of technology, it’s getting easier for businesses to go green (or at least get greener). Is yours one of them? Read More